Skip to main content (Press Enter)

Beyond Definition

Sony at IBC 2017: Helping you build brands and audiences


Join Sony live at IBC 2017

Join our press conference live from Amsterdam on Friday 15th September at 9.30am CET.

You'll be able to catch the latest news from Sony in broadcast production, imaging, 4K HDR, IP, media services and more.

We'll be streaming full coverage of the event right here, and on Facebook and YouTube. And if you miss it, you'll be able to watch the recording any time after.

Press Information

Loading the player...

Empowering amazing Storytelling

From news and sports to high-end cinematography, content creators are looking for new ways to engage with stunning content that's bursting with even more detail, colour and contrast.

At IBC you'll discover how we're bringing amazing stories to life in 4K and HDR, with solutions right through the production workflow. from acquisition to distribution and long-term preservation.

Enabling advanced media operations

Switching their operations into the cloud is helping media organisations realise greater efficiencies and flexibility. We're helping customers migrate from current infrastructures to applications and production platforms that reside partially or wholly in the cloud.

There's a growing range of IP Live production solutions that enable smart new workflow options. Multi award-winning Media Backbone Hive streamlines content delivery in multiple formats and across multiple platforms. XDCAM Air is the cloud-based workflow service that bridges field-based cameras with your current studio infrastructure.

Loading the player...

Delivering dynamic business models

We're actively responding to requests from our customers to migrate from traditional capex-intensive business models towards more dynamic, opex-oreinted relationships that offer greater flexibility and agility.

At IBC 2017 we're discussing how an increasing number of our services and solutions can be delivered through a 'Pay-As-You-Go' model- and sharing success stories from customers who are looking at their business in a whole new light.

Contact us

See what's new at IBC

Catch all the latest news from IBC 2017.

Check back regularly for product announcement videos, customer stories and stand tours throughout the show. You saw it here first.

Product news from IBC 2017


Sony proudly introduces a next generation motion picture camera system with forward thinking full frame sensor, phenomenal colour science and user-friendly operation.

Find out more


The beautifully compact PXW-Z90 captures broadcast quality 4K footage in XAVC at 100mbps, with responsive Fast Hybrid AF that tracks fast moving subjects with ease. Shoot, edit and view HDR content in HLG. Professional connections integrate seamlessly with your production infrastructure.

Find out more


Add sparkle to corporate videos with the palm-sized HXR-NX80. Record at 4K of Full HD in XAVC S at 50Mbps for stunning picture quality plus powerful workflow flexibility. Fast Hybrid AF locks on to dynamic action, while instant HDR workflow increases the value of your content.

Find out more

Sony unveils the first 8K System Camera with three 8K sensors

Unveiled at IBC 2017 is the UHC-8300, the world's first 8K camera to include three 8K sensors.

The new camera, which will be demonstrated at IBC for the first time globally, will open up the world of 8K for broadcasters and media companies, as well as enabling new options for those looking to shoot in 4K.

Press Info