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4K laser projection and Vision Presenter help customers build the perfect car at Bentley Amsterdam

We’ve created an immersive experience for visitors to Bentley’s high-end dealership in Amsterdam. Clients can configure their dream car in the luxury marque’s first ‘car-less showroom’ – powered by 4K laser projection and our interactive display solution, Vision Presenter.

4K laser projection and Vision Presenter help customers build the perfect car at Bentley Amsterdam

Luxury car retailing in the heart of Amsterdam

Bentley’s central Amsterdam dealership is situated in the opulent 5-star Conservatorium Hotel. It’s a great location to attract discerning clients – but the 78m2 lounge doesn’t allow space to display the car-maker’s vehicle range. And with over 1.3 billion different Bentley model configurations available it’s impossible for any dealership to show them all.

As firm believers in interactive media as the future of automotive retailing, Bentley Amsterdam’s owners Pon Luxury Cars turned to us to help create the world’s first all-digital automotive brand experience driven by cutting-edge 4K technology.

Configurator lets customers try before they buy

In an automotive retailing first, we teamed up with integration partner AVEX to create a ground-breaking 4K AV presentation solution that lets customers interact virtually with the world of Bentley motoring.

Star of the show is the vehicle configurator. Visitors can pick their preferred Bentley model – Mulsanne, Continental, Flying Spur or Bentayga – and customise it on-screen with their personal choice of body colours, wheels, interiors and extras.

Another focal point of the ‘car-less showroom’ is Vision Presenter, our easy-to-use content management and interactive display solution that handles multiple AV sources. Vision Presenter lets retail staff instantly summon up product videos, digital brochures, images and web pages. Everything’s under fingertip control from a Sony Xperia Tablet that can be ‘driven’ by staff or customers.

High-impact 4K images, low running costs

The high-resolution ‘montage’ of video and still images from Vision Presenter is beamed onto a 3.5m screen on one wall of the showroom by our state-of-the-art VPL-GTZ1 4K Ultra Short Throw laser projector. Its high dynamic contrast ratio means there’s no need to lower the showroom’s blinds or dim the lights while staff engage with customers. What’s more, the projector’s energy-efficient laser light source drives down ownership costs and needs virtually no maintenance.

“Images from Vision Presenter displayed on the Sony 4K laser projector are just amazing quality: it’s almost like seeing reality” says Anouk van Splunteren, Brand Representative, Bentley Amsterdam / Pon Luxury Cars. “Digital content is definitely the future of car retailing. The very first customer to try our configurator said that he felt like he was actually witnessing the birth of his new Bentley!”

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